The £150 covers the one-off build of your dedicated sending infrastructure — the isolated domains, DNS authentication, and inbox conditioning sequence that make the pilot work properly. Without that foundation, deliverability suffers and the results wouldn't be a true representation of what ongoing campaigns achieve. It's a single payment with no recurring charge, and it's included in your pilot regardless of which plan you move to afterwards.

Once your infrastructure is fully built and conditioned, we launch an initial sequence targeting up to 2,000 verified local council contacts at 300 personalised sends per day. Every genuine reply is forwarded to you in real time. If you don't receive actual council enquiries from that pilot, you walk away without paying a penny of monthly retainer. No lock-in, no obligation.

Yes — and it's built into every plan. Bronze includes 3,000 council contacts plus up to 2,000 of your own leads. Silver gives you 6,000 council contacts plus up to 4,000 of your own. Gold gives you the full 9,000+ council master list plus up to 6,000 of your own — 15,000 total contacts running simultaneously on dedicated sequences.

The core difference is daily send volume, audience size, and reporting depth. Bronze runs at 300 emails per day with 2 copy variants and a straightforward post-campaign summary. Silver scales to 480 per day with 3 rotating variants and a detailed report including split-test comparisons. Gold runs at 720 per day with 3 variants, 2 follow-up sequences each, and a comprehensive report covering regional trends and strategic recommendations for the next cycle.

Instead of paying £800 per month, you pay £6,000 upfront for the full year — an effective rate of £500 per month, saving your business £3,600 over the standard twelve months. Everything included in Gold is locked in for the year: the full 9,000+ council master list, up to 6,000 of your own leads, 720 emails per day, and active response list injection throughout.

All monthly plans run on rolling contracts rather than fixed-term agreements, so there are no rigid lock-ins or awkward renewal dates. You can choose a 3-month, 6-month, or 12-month rolling arrangement to fit your procurement or budgeting cycle. At the end of each term it rolls forward automatically unless you choose to stop.

Our campaigns contact public-facing council and business operational addresses with relevant, professional B2B communications — fully aligned with UK GDPR standards for this type of outreach. Every communication includes an immediate, automated opt-out mechanism. Penbridge Marketing is registered with the Information Commissioner's Office (ICO).

Genuine enquiries are forwarded to your inbox in real time. Because the outreach reads as a direct, one-to-one message from your business, you step in naturally from that point — whether that's providing a quote, arranging a site visit, or completing a tender application. There's no visible third-party involvement.